ORTHO INDUSTRY NEWS Honoring National Breast Cancer Awareness Month Kettenbach Enters Social Media Arena Kettenbach, one of the dental industry’s leading manufacturers of high-quality bite registration and impression materials, understands the impact that social media can have in public relations and marketing. That is why users of Facebook and Twitter can now follow Kettenbach LP on the two popular social media sites. Both sites will be updated regularly giving current and potential customers the latest information on new Kettenbach products, company news and sale offers. “It’s undeniable that the world of social media can have a dramatic impact on marketing,” said Yovana Patino, Product Manager, Kettenbach LP. “We are all aware that social media presents an endless amount of opportunities for Kettenbach to build awareness. We are excited about this innova-tive way to spread our message to the dental community.” October is designated as National Breast Cancer Aware-ness Month, and KOMET USA is doing its part to support breast cancer research. KOMET USA continues to offer its pink aluminum bur blocks with a ribbon laser-etched on its lid. The Pink Bur Block holds four instruments (burs not included), and for each one sold, KOMET USA will donate 10% of the retail price to fund breast cancer research. All the proceeds will be donated at the end of the year. “We all know someone close to us or know of someone who has been struck with this terri-ble disease,” said Warren A. White, COO of Sales and Marketing at KOMET USA. “We’re asking everyone in the dental industry to take a stand, not just in the month of Octo-ber, but throughout the year so we can all make a tremendous impact against breast cancer.” For more information about KOMET USA or the Pink Bur Block (LD0330), please call (888) 566-3887 or visit www.komet-usa.com. www.orthodontics.com September/October 2010 9
Journal of the American Orthodontic Society September-October 2010: Page 9
