ORTHO INDUSTRY NEWS Ultradent Supports Relief Efforts in Japan In response to the evolving humanitarian crisis that resulted from the recent 9.0 magnitude earthquake and subsequent tsunami in Northern Japan, Ultradent announced plans for two initiatives to support relief efforts. Both initiatives will support Ameri-caCares, a non-profit disaster relief and humanitarian aid organization that provides immediate emergency response and supports long-term humanitarian assistance programs around the world. Venus Offering Whitening & Restorations Venus White offers three levels of patient-friendly teeth whitening systems. From in-office whitening to convenient at-home systems, there's a high-performance Venus White option. Venus is the first brand in dentistry to integrate a full esthetic offering of both direct and indirect composite solutions with practice-building tools and services. The Venus Smile Program is a way to grow your practice while providing superior restorations. Find out more by visiting http://www.smile-byvenus.com/home_pro.php. Consulting Group Offers Dental Books Levin Group Inc. recently intro-duced the Total Ortho Reference Set, a comprehensive collection of orthodon-tic practice management products. The set features four products: • The book, Building the $2 Million Ortho Practice, by Roger P. Levin, DDS, CEO and president of Levin Group (pictured). The book focuses on how to increase efficiency and streamline opera-tions, maximize production and prof-itability, boost referrals from dentists and patients, build a team, and create a low-stress environment; • The book, Management Scripts for the Orthodontic Practice, a series of scripts for office staff to help improve customer service; • The book, Effective Training Scripts for Ortho Treatment Coordinators, which features scripts for orthodontic treatment coordinators and analysis on how to create the best experience for new patients; and • The CD, Maximum Success for Orthodontists, with information on how to use referral-based marketing in the orthodontic practice. For more information, please visit www.levingrouportho.com. 8 May/June 2011 JAOS
Journal of the American Orthodontic Society May-June 2011: Page 8
