ORTHO INDUSTRY NEWS ADA Encouraged by Soda Makers' Pledge The American Dental Association (ADA) is pleased that three leading soda manufacturers recently announced that they hope to reduce the number of calories that Ameri-cans consume from sugar-sweetened beverages by more aggressively marketing smaller sizes and drinks with less sugar. Coca-Cola, PepsiCo and Dr Pepper Snapple Group announced at the Clinton Global Initiative in New York City that their goal is to reduce the number of sugar-related calories that American's consume by 20 percent over the next decade, according to recent news reports. The ADA says that a steady diet of sugary foods and drinks, includ-ing juice and sports drinks, can damage teeth. Cavity-causing bacte-ria in the mouth feed on sugar and produce acids that attack tooth enamel for up to 20 minutes after you eat or drink. Sipping sugary beverages or eating sugary foods all day results in repeated acid attacks that weaken tooth enamel which can lead to cavities. eXceed ® Computerized Bracket Placement Service New from Great Lakes, the eXceed® Computerized Bracket Placement Service is a patented suite of computer-aided, bracket placement services that scientifi-cally calculates the ideal digital place-ment coordinates for each bracket on the teeth. Then, through cutting-edge 3D model printing tech-nology, bonding trays are manufac-tured with unrivaled fit and bracket position accuracy. Outcomes are more predictable and consistent, and adjustments to brackets and archwire are minimized or elimi-nated. eXceed significantly reduces time spent placing brackets, mini-mizes chair time, and increases patient comfort. eXceed offers two different methods to calculate ideal bracket positioning. eXceed Rx uses pre-treatment occlusion to determine the position of appliances; and with eXceed Tx, the position of appliances is opti-mized with the help of a virtual, post-treatment target simulation. Regardless of the method selected, eXceed is fast and efficient, and gives you ultimate control. User-friendly software allows doctors to adjust bracket placement and approve the files prior to tray fabrication. For more information about the eXceed Computerized Bracket Place-ment Service, contact Great Lakes laboratory customer service at 800.828.7626 and ask to speak with an eXceed technical specialist, or visit www.exceed-ortho.com. www.orthodontics.com Fall 2014 9
Journal of the American Orthodontic Society Fall 2014: Page 9
