ORTHO INDUSTRY NEWS AOS Foundation: Promoting Ortho Education & Services Created in 1995, the American Orthodontic Society Foundation (AOSF) is an independent, tax-deductible public charity. It is dedi-cated to the promotion of orthodontic education and service to patients in need. Donating to the AOSF is an opportunity to: 1) ensure continued high professional standards, 3) provide world-class quality orthodontic educa-tion and improved public health. Donations are very much appreci-ated and can be made at any time by calling the AOS office at 972-234-4000. Pledge cards are included in annual membership packets for convenience. The AOSF works with industry part-ners to coordinate the charitable efforts of dentists and dental suppliers. Dental companies and labs to donate their materials and services to dental profes-sionals who donate their time to treat the disadvantaged in their community. A simple application process provides guidance and accountability. Orthodontic Marketplace Experiencing Growth The global orthodontics market was valued at $1,493 million in 2016, and is estimated to reach at $2,597 million by 2023, registering a CAGR of 8.2% from 2017 to 2023. Orthodontics is a form of dental treatment, which is used to improve the alignment, appearance, and improvement of protruding, crowded, or crooked teeth, and to correct problems associated with the bite of the teeth. A pleasing smile and properly positioned teeth are some of the benefits associated with orthodontics treatment. The orthodontics market is antic-ipated to grow considerably in the near future, owing to different factors such as rise in prevalence of dental diseases and malocclusions, surge in geriatric population who are prone to tooth loss, increase in awareness towards oral health, and rise in dental tourism. However, risks associated with orthodontics and limited reimbursement policies are expected to restrain the market growth. On the contrary, huge untapped market potential in the emerging countries, such as China and India, and high adoption of orthodontic procedures are expected to provide lucrative oppor-tunities to the market players By type, the brackets segment accounted for the maximum share of the global orthodontics market in 2016, and is projected to exhibit prominent growth rate, owing to the high applicability and demand for brackets in various orthodontic treatments. Upsurge in prevalence of musculoskeletal disorders and diseases drives the growth of the orthodontics market for brackets. In the orthodontics market, the adults segment occupied more than three-fifths share of the in 2016, highest amongst all age groups, and is anticipated to continue this trend, due to rise in prevalence of malocclusion in adults. By region, North America generated the high-est revenue in the global orthodon-tics market in 2016. 8 Winter 2019 JAOS
Journal of the American Orthodontic Society Winter 2019: Page 8
