By Marisa Grace Porter, Chief Creative Strategist & Senior Content Writer, The Jameson Group How You Can Leverage Your Potential Orthodontic Patient's Pain Points To Greater Case Acceptance and Greater Patient Satisfaction 34 Summer 2022 JAOS T he global orthodontics market size will grow by 276%, or almost triple, by 2023 from where it was in 2020 (Dash et al.) In the US, the orthodontics market is projected to be $9.60 billion by 2029 (“US Orthodontic Market Size, Share, & COVID-19 Impact Analysis”). But as of 2017, there were only three orthodontists for every 100,000 people in the United States (AAOINFO). Some factors that might affect whether the number of orthodon-tists entering the workforce can keep up with the growing demand might be student loan debt, salary realities, and length of the required education. For example, a report by AAOINFO shows that there is “a large difference between the average expected salary for residents versus average actual salary for recent graduates (AAOINFO).” Additionally, dental practice ownership is declining, according to the ADA (“Dental Practice Research”). This leaves general prac-tice and pediatric dentists who own their practice and can provide