Fig. 6a offer an invisible alternative with faster treatment times and a lower lab fee than clear align-ers. Additionally, since lingual braces are fixed you do not need to rely on patient compliance for treatment results. As lingual tooth anatomy varies from patient to patient lingual braces are customized at the Fig. 6b Fig. 6c Figs. 6a-c: Using invisible lingual braces when providing Powerprox Six Month Braces ® the patient can straighten their teeth very quickly with no visible braces showing. Fig. 7 Fig. 7: Clear labial braces with tooth colored archwires are another inconspicuous alternative. orthodontic laboratory for each patient and pre-programmed to allow the teeth to move very predictably toward their final positions. Bonding lingual brackets is easily accomplished using standard tooth bonding techniques and indirect lingual bracket bonding trays. (Figures 5a-5c) Once the lingual brackets are bonded the magic combination of reprox and the shape memory action of nickel titanium archwires moves the teeth quickly, safely, and predictably to their most esthetic position. Nickel titanium archwire placement has a short learning curve and can be delegated to staff members in most areas. Many of these patients have neglected their teeth for years. They have numerous periodontal and restorative needs that must be taken care of prior to placing their braces. They will now be motivated to get their mouths healthy so they can reach their ultimate goal of a great smile. Powerprox Six Month Braces ® is a very powerful general dentistry practice builder. Another great benefit is you can increase the amount of cosmetic dentistry you perform as these patients are cosmetically oriented. They will want whitening, many will want to bond or veneer chipped teeth after braces, and many will want to change out their amalgams to more esthetic tooth colored restora-tions. Powerprox Six Month Braces ® is a very powerful cosmetic dentistry practice builder. Overcoming the Bad Economy As you have read when you use inconspicuous clear labial braces or invisible lingual braces to overcome the key patient objection of visibility of the braces and the Powerprox technique to overcome the key patient objection of long treatment time you can simultane-ously improve your patients smile and make your office more profitable. This success can occur even when battling a horrible economy. We have been quite successful in an area that has had a horrible economic climate for at least the last 15 to 20 years. In fact my hometown of Cleveland, OH was voted the most miserable city in the USA by Forbes magazine in 2010! People may ask, "Will it play in Peoria?", but more importantly we've shown "It works in Cleveland" so anyone can do it anywhere. Powerprox Six Month Braces® is a Powerful Practice Builder Using the Powerprox system creates a HUGE market-ing advantage for your practice. This is a procedure that patients WANT. When you offer a service that the patient wants and you can overcome the patient’s key objection by offering fast treatment times you can dramatically increase not only your orthodontic starts but also your overall new patient flow for general and cosmetic dentistry. You can really differentiate your practice from the others when you offer this service. This can assure maximum profitability for your general dentistry practice taking you to your highest level of success. Powerprox Six Month Braces ® creates a powerful marketing niche. 36 September/October 2011 JAOS
Journal of the American Orthodontic Society September-October 2011: Page 36
