GROW Your Orthodontic Business By Clarke Stevens, DDS, MS Patient Relations Practice Stability $ T here is a great opportunity today to grow your practice by highlighting your success and exper- tise. People are looking to invest well and ensure that their hard-earned dollars are well spent. This is the time to feature your excellence in four major areas of patient care: New Patient Relations, Practice Stability, Excellent Orthodontics and Friendly Fees. This all begins when a new patient hears about you and contacts your office. Just a few years ago, the most important contact was you and your office phone. Now 24 May/June 2010 JAOS Excellent Care Friendly Fees we can be found online through our websites and ever expanding social network sites. The initial contact is usually by telephone, but often by email, Facebook, text, or even your personal cell phone. My rule of thumb is to smile! Remember, that is what we are about. Along with the receptionist answer- ing the phone, your office “smile” must be displayed on your website, Facebook page and sites like Twitter. You should even smile when you answer the weird number calling your cell phone. People like people who like them, and a smile demonstrates friendship more
Journal of the American Orthodontic Society May-June 2010: Page 24
