The "coolness factor" is probably the most important element of any game room.” located. You'll have a better idea of what type of games you want and what level of difficulty is appropriate. (In some cases, for very young children, the “games” may be toys rather than an electronic version, but we are primarily talking about the older or more advanced ones here.) Now that you have decided what age group(s) you will entertain in your game room, you need to consider the space available. Are you retrofitting an existing space? If so, will you simply add the games in an avail-able corner or are you going to create a dedicated area and properly delineate it as THE GAME ROOM? (You might have inferred the course of action I suggest.) You must also think about; visibility, traffic flow, accessibil-ity, power supply, temperature, the ever-important "coolness factor", quality, durability and cost. As I said, this isn't necessarily quick or easy. Visibility -Ideally your game room will be one of the first things the kids see when entering your office. An even better option is for the game room to be visible outside your office (if you are in a high traffic area). It can definitely attract new patients. The game room builds excitement to visit you and creates a fun atmo-sphere to combat years of dental phobia. Kids tell their friends they are excited to see you. They tell their friends....and so it begins. Traffic flow and accessibility are important both outside of, and inside your game room. Be careful not to put the game room in an area where it will restrict traffic or cause a bottleneck. If you're going to invest 50 March/April 2011 JAOS