By Marisa Grace Porter, Chief Creative Strategist & Senior Content Writer, The Jameson Group I f your case acceptance rate falls below 85%, your practice is leaving a lot of cash on the table. While DentistryIQ claims that it is thousands of dollars per year, we know that in some cases, it could be closer to thousands of dollars per month. (McKenzie, 2015) As a general or pediatric dentist who practices orthodontics, you are empowered to make accepting orthodontic treatment easier for patients. Another advantage you have as a general or pediatric dentist is providing the orthodontic care your patients need. Besides knowing your patients well and already having a great connection with them, you also can avoid refer-rals, keep an eye on their retention with routine follow-up visits, and offer them more affordable treat-ment while experiencing growth in production at the same time. But how do you as a doctor convey these advantages to your patients, so they understand the benefits of the treatment you are offering and will be able to accept and experience the results of recommended care? In other words, how do we increase case acceptance of orthodontics so patients can enjoy the benefits? As dentists, we long to solve our patients’ dental problems and can 28 Fall 2022 JAOS
Journal of the American Orthodontic Society Fall 2022: Page 28
